What do we really

 buy with a spot?

Trousers?

   Sport Equipment?

            Athletic Gear?

Cooperative work:

• Explain what these firms make in their factories. Then, what you think they sell with their advertising. Each member of the group should express a personal opinion.
• Describe each spot with 5 short sentences, 3 for, 2 against the ad. Use in each sentence at least 1 descriptive adjective (do not repeat them). 

     Aspects to consider before the project

• People they use in these 3 commercials (several, only one, young, old, race, …)
• Type of person/Type of product
• Music  (soft, pop, rock, classical, chill out …)
• Colours (dark, bright, mono-colour, colorful, …)
• Activities (sport, dance, socializing, …)
• Language (everyday, catchy phrases, no words …)
• Atmosphere (home, countryside, urban, holiday, …)
• Time-line (only present, only past, past & Present …)
• Story-line (different scenes, short story, happening, …)
• Prospective buyers ...